While most specialty food marketers process the majority of their orders on their websites… catalogs continue to be the main driver of traffic and sales. 5th Food Group’s team consists of seasoned masters of food catalog marketing – we’ll help lower print and postage costs while we harness the sales-driving power of your catalog efforts.

Catalog Analysis

With the rising costs of printing, postage, and mailing services, you need to squeeze every bit of profit from your printed presence. 5th Food Group knows the catalog business, and we maximize sales generated by food catalogs. If you’re like many catalog sellers, your website may process the majority of orders – yet your catalogs are the major influencer of driving customers to your site. We do a full financial work-up on each catalog you mail, including profit-per-product and square inch analysis. We’ll determine the right number of pages for your catalog, where to place each product, and how much space to devote to each item.

Customer Acquisition

It usually takes 10,000 – 14,000 new customers to add a million dollars in sales to a food mail order company. To keep your business thriving, you need a reliable stream of new customers. We know the best sources for gaining new customers and the places to avoid. We’ll make sure you add the strongest names and the most profit to your bottom line.

Circulation Planning

We help you decide if it makes sense to mail a customer once, twice or ten times per year. With proven direct mail techniques, we ensure you’ve got the fundamentals covered so you’re mailing both selectively and profitably. We create a comprehensive shared sales and circulation calendar that identifies all mail dates, quantities and lists to be used in your mailing program.

Execution & Follow Up

We don’t walk away from your marketing plan – we execute it. We distribute and update the circulation plan and stay on top of it, making sure all deadlines are met. We manage vendors, order your mailing lists, communicate instructions to your printer, and give detailed information to the mail house for key coding, merge-purge and postal pre-sorting. And, we follow up to make sure the mailing has been completed on plan and on schedule. Higher profits, reduced cost-per-sale… and maybe you’ll be home in time for dinner. (NOTE: being home on time for dinner is not a specific guarantee warranted by 5th Food Group. However, many of our clients report dinner now being “warm”, “hot”, “not at midnight” and “better than pizza at my desk”.)