Whether we’re seeking new leads or continuing a dialogue with existing customers, 5th Food Group knows the power of Email marketing. Delivering meaningful content with a clear call to action is a powerful way to stay connected. And when consumers actually welcome your message, connections become sales. Doing it all without spamming keeps your relationship strong. We engage, not enrage!

Campaign Planning

We approach planning your email campaign like we approach your catalog mail plan: thinking of the big picture, looking far into the future. We help you create a comprehensive email campaign that reaches your customers regularly without overburdening them with SPAM and keeps results coming in month after month, not just in fits and starts.

No-Worry, No-Hassle Implementation

Once we have a campaign in place, 5th Food Group takes it from there. We get your email content to your customers on time, from writing the HTML code to uploading it to the email blast interface. And, it’s all executed within spam-compliance standards.

Profitable Email Customer Segmentation

Many companies don’t achieve reliably great results from email campaigns because they mistakenly believe email has “no cost.” In fact, when customer response diminishes because of ineffective emailing, email has significant cost. We will help you avoid slipping down the “soft response slope”. We’ll increase sales by using the same tried-and-true segmentation of your email customer list that works on your catalog list. You will email more selectively and profitably than ever.

Reliable 3rd Party Support

Successful email marketing requires specialized technical skills, including mass emailing, SMPTE servers, spam compliance, list management, and results tracking. Very few companies have the resources to build that capability in house. 5th Food Group knows the most trusted and reliable sources of affordable internet technology. We don’t make a dime in referrals or commissions from these vendors – but we refer them, monitoring their pricing and performance, as a service to our clients.

Reports

We report the bottom line results for each email, as well as your collective campaign, each week in an easy-to-read report. We cover all the key numbers: opens, click-throughs, conversion rates, dollars per email and more. We compare plan to actuals and give written analysis that alerts you if we need to change course.